More people are buying supplements for their pets. A lot more.
In the US, spending on supplements for pets was $1.5 billion in 2022, and this number is rising at about 6-7% annually. The value of the US market makes up more than half of the global pet supplement market. In comparison, the US market for human supplements was valued at $54 billion.
Thirty percent of owners report giving their pets supplements in 2023, up from 20% in 2018.
A supplement is something added to a pet’s diet to boost their health and well-being. They mainly focus on joint support, skin and coat health, immune function and general well-being.
Here are the Google search volume estimates for the top 10 supplements for pets:
1. Glucosamine & Chondroitin
- 60,000 searches/month
- Use: joint support
2. Omega-3 Fatty Acids
- Search Volume: 50,000 searches/month
- Growth rate: 12% annually
- Use: Skin, coat, joint, anti-inflammatory
3. Probiotics
- Search Volume: 40,000 searches/month
- Growth rate: 25% annually
- Use: gastrointestinal conditions, anxiety
4. CBD Oil
- Search Volume: 70,000 searches/month
- Growth rate: 20% annually
- Use: Anxiety, pain relief, inflammation
5. Multivitamins for Pets
- Search Volume: 30,000 searches/month
- Use: Overall health and wellness
6. CoQ10
- Search Volume: 10,000 searches/month
- Use: Cardiovascular health
7. Milk Thistle
- Search Volume: 20,000 searches/month
- Use:: Liver detoxification and support
8. Taurine
- Search Volume: 25,000 searches/month
- Use: Heart health, particularly in cats
9. Green-Lipped Mussel
- Search Volume: 15,000 searches/month
- Use: Joint support, anti-inflammatory
- Turmeric
- Search Volume: 12,000 searches/month
- Focus: Anti-inflammatory, joint health
